Creative Performance Lead
Do you know how to create ads that really work in paid social? Can you find the hook, write the copy and design creative that makes people stop and take notice? We want to meet you! ✨🚀
Be the creative force behind one of Sweden’s fastest-growing education companies
We are looking for a creative, hands-on person who loves turning ideas into ads, videos, landing page concepts and creative variants that drive results, especially in paid social.
Your background might be in product marketing, digital marketing, creative performance, growth marketing, UX/UI design, art direction, content production or something else entirely. What matters most is having a feel for what makes people stop, pay attention, trust and take action – and knowing how to turn a promising idea into a strong message, great creative, a live launch and an even better next version.
As our Creative Performance Lead, you will own the creative process across paid social, messaging, branding, web/CRO and performance. You will come up with new ideas, find the angle, shape the message, create the material yourself and decide what to test next. AI will be part of the toolkit – both for working faster and for making more ambitious creative possible!
Work with an award-winning marketing team – in the picture below, we receive the Swedish SEO Prize
About Allakando
Allakando is one of Sweden’s largest education companies and the fastest growing company for tutoring, courses and digital educational tools. We are also proud of having the most satisfied families according to Trustpilot 💚
Our mission is to accelerate people's growth and our learning solution is a blend between in-person tutoring and online learning tools. One example of our educational tools is Sweden's first AI-teacher 🚀
Our product range also contains the largest nanny agency in the country - myNanny - and on top of that we are currently growing rapidly in France 🇫🇷
Your role – How you will contribute
You will drive growth by owning the creative process from idea to live campaign, especially across paid social, landing pages and branding.
You will come up with ideas, write the message, design and produce the material, launch it and improve it based on what works. Over time, the role can grow into broader responsibility for our creative strategy, testing roadmap and how we scale high-performing creative across markets.
The key is that you can both create things yourself and understand how to persuade, sell and drive action.
Examples of responsibilities:
Creative production for paid social, display and campaigns: Create and test a high volume of ads, video assets, display ads, campaign assets and creative variants using UGC, AI, design tools and video editing tools.
Persuasive messaging: Shape hooks, angles, proof points, scripts, headlines and calls to action that build trust and drive action.
Landing pages and CRO: Create landing page concepts, messaging, visual direction and test ideas that improve conversion.
Learning and iteration: Follow creative performance, identify what drives results and turn learnings into better ads, sharper messages, stronger landing pages and new creative tests.
Who you are
This role suits someone with strong creative ability, commercial judgment and the drive to turn ideas into ads, landing page concepts and campaigns that perform.
It is a good fit for a hands-on creator who likes getting things live, can produce strong material independently and knows how to raise the quality of what gets tested while involving specialists when needed.
We think you will do great here if you are:
Great at creating ads and digital creative: You have a strong instinct for what makes people stop, read, trust and click. You understand hooks, pacing, formats, visual hierarchy, proof points and how to turn ideas into strong creative variants quickly.
A strong, convincing communicator: You know how to shape messages, headlines, scripts and calls to action that make people understand, trust and take action.
Hands-on with design and production tools: You can create and adapt ads, landing page sections and video assets yourself using tools like Figma, Canva, Adobe, CapCut or similar. The key is not that you are a specialist in every tool, but that you can move from idea to finished creative independently and at a high level.
Commercially sharp and performance-oriented: You understand that creative needs to do more than look good. You have experience creating ads, campaigns and/or landing pages that drive measurable results for a commercial business.
Confident with AI, tech and digital tools: You structure your work well and use tools to move faster. You already use AI to create more, explore ideas, produce variants and make your workflow more efficient.
Proactive and curious about what works next: You actively look for new angles, formats and concepts to test. You explore new tools, follow creative trends, benchmark great brands and bring ideas that help us create better-performing work.
About our culture
The atmosphere at the office is easy-going but focused. We think it is important to deliver value, as well as having fun while doing it. We try hard to keep things simple.
The office is situated on the entire second floor of Lund's station building. The role is hybrid.
See here for more about Allakando and our culture.
Why you should join
A rare creative performance role: Combine creative production, paid social, branding, landing page concepts, CRO and AI tools in one hands-on role.
Real responsibility from day one: You will help decide what we test, create the material, launch campaigns and improve what goes live in channels with large budgets and real business impact.
Room to grow: Start by owning creative execution and paid social creative, with the opportunity to take on broader responsibility for creative strategy, branding and international growth over time.
Drives growth and have an impact: Your campaigns, ideas, ads, messages and landing pages will help shape how one of Sweden’s fastest-growing education companies continues to grow internationally. When we do this well, we also help thousands of families and students.
Work at the forefront of AI in marketing: We are an AI-focused team that actively invests in new tools, workflows and ways of working. You will be encouraged to use AI to move faster, explore more ideas, produce more variants and create work that would previously have been impossible to make.
A fun, ambitious team: Work closely with marketing, leadership, product and tech in Lund. We work in tight loops, launch quickly and use performance data to decide what to improve next. Expect great colleagues, high pace and a team that enjoys building things together.
Does this sound like an opportunity for you? Send us your application today!
- Departments
- Full-time
- Locations
- Headquarters in Lund
- Remote status
- Hybrid
Headquarters in Lund
What we offer
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Work that makes a real difference
Improve young people's life, everyday
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Dedicated colleagues
Join a team of ambitious colleagues
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Next level work culture
Loads of optional team activities and benefits
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Hybrid work
Chose to work from home or at the office
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No fixed hours
Flexible work hours and vacation when it suits you
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Free gym card
Gym card and paid time to work out
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Central and beautiful office
Centrally located at Lund Central Station
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Create the future of learning
Join the journey of a fast-growing company
Our culture and core values
Our culture is built on teamwork, energy, and shared responsibility for our success. We strive to create a supportive environment where everyone can thrive and look back on their time here as the highlight of their career.
The following key values reflect our beliefs.
#1 We are better together
We believe that we can create the most value when we work as a team. At Allakando, it’s not about the individual. It’s about what we can accomplish together. At Allakando, “us” comes before “me”.
#2 We deliver excellence
At Allakando, we are proud of the important work we do everyday. We hold ourselves to the highest standards because that is how we deliver the most value to the people we help.
#3 We get it done
At Allakando, we make sure to always get the job done — because that’s when we create real value. It’s not about rushing — it’s about working smart by prioritizing, planning, automating, and not overworking our tasks.
Meet some of our crew
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Since its foundation in 2007, Fredrik has held almost every role within the organization. He is convinced that everyone can learn anything. Much of his conviction comes from the fact that he has personally taught over 3,000 students. Fredrik has truly put Allakando's methods into practice, especially while studying at the Stockholm School of Economics, all while working 80-hour weeks to develop Allakando!
Fredrik Fridlund
CEO, CPO and founder
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Petter is responsible for developing the organization's processes, personalized matching, and our family services. He studied Industrial Engineering and Management at Linköping University. Petter started working at Allakando in 2009 and has extensive experience across the entire organization. He has personally helped hundreds of students achieve better study results!
Petter Omling
COO
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Erik has been in charge of our marketing since 2013. He graduated as top of class in Marketing from Stockholm School of Economics, where he also served as student union president. Erik has been active in education issues since the age of 14, and has diverse professional experiences, including work as a professional photographer and research at Schibsted. He is a full-stack marketer and was one of London's youngest traders at the age of 19.
Erik Schuss
CMO
Make a real difference with Allakando
At Allakando, we are 5,900 passionate individuals helping over 26,000 students each year. This makes us one of the largest and fastest-growing tutoring companies in Sweden and France.
We are firmly convinced that anyone can learn anything. Our mission is to accelerate people's growth – both academically and personally.
Our learning solution combines traditional home tutoring with cutting-edge educational technology – including the recent development of Sweden's first AI tutor.
Let’s change the lives of thousands of young people together.
A leading international education company with Swedish roots
- Students
- Teachers
- Trustpilot score
- Content views
About Allakando
We are one of Sweden's largest companies for private tutoring, homework help, math help, courses and digital educational tools. This includes everything from personal study coaches to applications for the Swedish Scholastic Aptitude Test and online lessons in our virtual classroom. We also have several related businesses, including one of Sweden's largest companies for professional nannies and babysitting — myNanny. We are also growing quickly in France with Top Soutien Scolaire.