Erik is a full-stack marketer who has been in charge of marketing at Allakando since 2013. He graduated top of his class in Marketing from the Stockholm School of Economics, where he also served as student union president. Erik has been involved in educational issues since the age of 14, holding positions such as in the student council of the Swedish Royal Academy of Engineering Sciences (IVA) and on the board of Sweden's largest youth organization, Sveriges Elevkårer. His experience extends beyond the education industry, including work as a professional photographer and conducting research at Schibsted. In his youth, he was ranked among the top 10 in Sweden in athletics (shot put and discus) and was one of London’s youngest traders at the age of 19.