Head of Search & AI Growth
Join an AI-first marketing team and drive growth, profitability and the next generation of search at one of Sweden’s strongest marketing teams 🚀
Drive search, AI growth and high-impact marketing at one of Sweden's fastest-growing education companies
We are looking for a truly ambitious marketer with strong hands-on experience in SEO, GEO and paid search, and someone who already uses AI tools actively in their work. You should be able to use search as a core growth engine while also driving broader initiatives.
As our Head of Search & AI Growth, you will be responsible for driving growth and profitability across our markets. You will work close to the CMO and the broader marketing team to set sharp priorities, drive execution and improve how we reach families through search, broader initiatives, AI tools and scalable marketing systems.
This is a rare role for someone who wants a lot of responsibility and impact, moves fast and wants to work at the edge of search, AI and growth. You will have the mandate to turn ideas into real business impact – and the ambition to become one of the best at applying AI to marketing.
Work with some of Sweden’s best marketers – in the picture below, we receive the Swedish SEO Prize
About Allakando
Allakando is one of Sweden’s largest education companies and the fastest growing company for tutoring, courses and digital educational tools. We are also proud of having the most satisfied families according to Trustpilot 💚
Our mission is to accelerate people's growth and our learning solution is a blend between in-person tutoring and online learning tools. One example of our educational tools is Sweden's first AI-teacher 🚀
Our product range also contains the largest nanny agency in the country - myNanny - and on top of that we are currently growing rapidly in France 🇫🇷
Your role – How you will contribute
You will work where search, AI, automation and commercial growth meet. The role is about finding the highest-impact opportunities, setting sharp priorities and making sure the work gets done at a high level. Search is your main foundation, but you will also work with broader initiatives where you can create significant business impact.
Examples of responsibilities:
Search and GEO growth: driving performance across organic search, paid search, local search, GEO and AI-driven search visibility.
AI-first marketing: using AI actively to improve search, GEO, analysis, content workflows, automation, production speed and marketing quality.
Website implementation: driving and implementing website improvements, landing pages, technical changes and growth-related web projects.
Marketing automations: building and improving automations that make the marketing team faster, smarter and more scalable.
Technical SEO and web performance: improving site structure, indexation, performance, structured data and other factors that affect visibility and conversion.
Content and on-page SEO: improving content, search intent matching, internal linking, metadata and page quality together with content and web resources.
Paid search: improving campaign structure, keywords, bidding, landing page alignment and performance.
Measurement and prioritization: following rankings, traffic, conversion, CAC, lead quality, revenue and profitability, and turning insights into clear priorities.
Who you are
This is a senior role for a very strong marketer who wants a lot of responsibility and impact, and has the ability to turn complexity into growth. You are strong enough to challenge priorities, technical enough to understand what needs to be built, analytical enough to know what matters and hands-on enough to make sure things actually happen.
We think you will do great here if you are:
A true search, GEO and growth expert: you have strong hands-on experience from SEO, GEO and paid search, and a broader understanding of how digital growth is created.
AI-native in your work: you already use AI tools actively in your daily work and are highly motivated to become exceptional at applying AI to marketing.
Commercially sharp: you think in growth, profitability, conversion, CAC, lead quality, revenue and business value.
Technically confident: you are comfortable with websites, tracking, marketing tools, automation, technical SEO and working with developers or specialists when needed.
Strong in prioritization: you can identify what matters most, make trade-offs and drive the work that will create the largest business impact.
Execution-oriented: you do not only create plans. You make sure things get implemented, tested, followed up and improved.
Analytical and data-driven: you use data to understand performance, evaluate opportunities and make better decisions.
Collaborative but independent: you work well with CMO, digital marketing, content, growth and leadership, while taking strong ownership of your area.
Ambitious and curious: you want to build something exceptional and keep improving as search, AI and growth marketing evolve.
Fluent in Swedish and/or English: you can communicate clearly in at least one of the languages used across our team and markets.
About our culture
The atmosphere at the office is easy-going but focused. We think it is important to deliver value, as well as having fun while doing it. We try hard to keep things simple.
The office is situated on the entire second floor of Lund's station building. The role is hybrid.
See here for more about Allakando and our culture.
Why you should join
Be part of an AI-first marketing team: join a team that is pushing hard to use AI across marketing, growth, search, GEO and automation.
A senior role with real impact: you will help decide and drive some of the most important growth priorities in the company.
Work in one of Sweden’s strongest marketing teams: you will join a team that competes hard across markets and is skilled across many disciplines of marketing.
Build the next generation of search, GEO and growth: you will work across organic search, paid search, AI-driven visibility, websites and automations.
A fun, ambitious environment: great colleagues, high pace, high trust and a team that enjoys building things together.
Does this sound like an opportunity for you? Send us your application today!
- Departments
- Full-time
- Locations
- Headquarters in Lund
- Remote status
- Hybrid
Headquarters in Lund
What we offer
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Work that makes a real difference
Improve young people's life, everyday
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Dedicated colleagues
Join a team of ambitious colleagues
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Next level work culture
Loads of optional team activities and benefits
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Hybrid work
Chose to work from home or at the office
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No fixed hours
Flexible work hours and vacation when it suits you
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Free gym card
Gym card and paid time to work out
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Central and beautiful office
Centrally located at Lund Central Station
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Create the future of learning
Join the journey of a fast-growing company
Our culture and core values
Our culture is built on teamwork, energy, and shared responsibility for our success. We strive to create a supportive environment where everyone can thrive and look back on their time here as the highlight of their career.
The following key values reflect our beliefs.
#1 We are better together
We believe that we can create the most value when we work as a team. At Allakando, it’s not about the individual. It’s about what we can accomplish together. At Allakando, “us” comes before “me”.
#2 We deliver excellence
At Allakando, we are proud of the important work we do everyday. We hold ourselves to the highest standards because that is how we deliver the most value to the people we help.
#3 We get it done
At Allakando, we make sure to always get the job done — because that’s when we create real value. It’s not about rushing — it’s about working smart by prioritizing, planning, automating, and not overworking our tasks.
Meet some of our crew
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Since its foundation in 2007, Fredrik has held almost every role within the organization. He is convinced that everyone can learn anything. Much of his conviction comes from the fact that he has personally taught over 3,000 students. Fredrik has truly put Allakando's methods into practice, especially while studying at the Stockholm School of Economics, all while working 80-hour weeks to develop Allakando!
Fredrik Fridlund
CEO, CPO and founder
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Petter is responsible for developing the organization's processes, personalized matching, and our family services. He studied Industrial Engineering and Management at Linköping University. Petter started working at Allakando in 2009 and has extensive experience across the entire organization. He has personally helped hundreds of students achieve better study results!
Petter Omling
COO
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Erik has been in charge of our marketing since 2013. He graduated as top of class in Marketing from Stockholm School of Economics, where he also served as student union president. Erik has been active in education issues since the age of 14, and has diverse professional experiences, including work as a professional photographer and research at Schibsted. He is a full-stack marketer and was one of London's youngest traders at the age of 19.
Erik Schuss
CMO
Make a real difference with Allakando
At Allakando, we are 5,900 passionate individuals helping over 26,000 students each year. This makes us one of the largest and fastest-growing tutoring companies in Sweden and France.
We are firmly convinced that anyone can learn anything. Our mission is to accelerate people's growth – both academically and personally.
Our learning solution combines traditional home tutoring with cutting-edge educational technology – including the recent development of Sweden's first AI tutor.
Let’s change the lives of thousands of young people together.
A leading international education company with Swedish roots
- Students
- Teachers
- Trustpilot score
- Content views
About Allakando
We are one of Sweden's largest companies for private tutoring, homework help, math help, courses and digital educational tools. This includes everything from personal study coaches to applications for the Swedish Scholastic Aptitude Test and online lessons in our virtual classroom. We also have several related businesses, including one of Sweden's largest companies for professional nannies and babysitting — myNanny. We are also growing quickly in France with Top Soutien Scolaire.